Malaysia Airlines Shortlists Agencies
Malaysia Airlines is serious about the need to position the airline to become the preferred brand of choice both locally and internationally.
After two rounds of selection, Johan Design Associates is one of the two agencies that were shortlisted in the Corporate & Visual Identity Agency category.
Note: The current Malaysia Airlines Logo was designed by Johan Design Associates in 1987.
The successful Agency would be tasked to revitalise the Malaysia Airlines brand, which includes the development of comprehensive brand usage guidelines and more importantly support the airline’s Branded Customer Experience Programme (BCEP) launched this year.
*Update* 10 Aug 2011 Malaysia Airlines’ pitch process delayed by AirAsia share-swap deal KUALA LUMPUR – Malaysia Airlines’ master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.
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